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Malaysian General Insurance Market Outlook 2024–2028

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Malaysia’s general insurance sector is expected to maintain strong momentum over the coming years, supported by economic recovery, increasing insurance awareness, higher premium rates, and growing demand for risk protection.

According to industry forecasts, the market is projected to expand at a compound annual growth rate (CAGR) of 7.8% between 2024 and 2028, with Direct Written Premiums (DWP) expected to increase from RM22.6 billion to RM30.5 billion.

Market Recovery Gains Momentum

Following a period of slower growth caused by tighter monetary policies and broader economic challenges, the market recorded growth of 7.5% in 2023, compared to 10% in 2022. Industry forecasts indicate a rebound to 8.3% growth in 2024 as market conditions improve.

Several factors are contributing to this recovery, including:

  • Rising premium rates across major insurance segments
  • Increasing claims frequency and severity
  • Inflation-driven cost pressures
  • Growing demand for catastrophe and climate-related protection
  • Greater awareness of insurance among consumers and businesses

Motor Insurance Remains the Largest Segment

Motor insurance continues to dominate Malaysia’s general insurance market and is expected to account for approximately 46.9% of total Direct Written Premiums in 2024.

The segment is experiencing upward pricing pressure following a significant increase in road accidents and traffic-related fatalities. Rising repair costs, inflation, and claims inflation are further contributing to premium adjustments across the market.

Vehicle sales growth is also expected to support continued expansion in the motor insurance segment over the forecast period.

Property Insurance Driven by Climate Risk Awareness

Property insurance is forecast to represent 26.4% of total Direct Written Premiums in 2024 and is expected to be one of the fastest-growing segments within the market.

Demand for property protection has increased significantly as businesses and homeowners become more aware of climate-related risks, particularly flooding. The growing impact of severe weather events has strengthened interest in comprehensive coverage, including flood protection and catastrophe-related insurance solutions.

Industry forecasts indicate strong growth for the property insurance segment through 2028.

Personal Accident and Health Insurance Continues to Expand

Personal Accident and Health (PA&H) insurance is expected to contribute approximately 10.1% of total market premiums in 2024.

Growth in this segment is being supported by increased health awareness, rising medical costs, and a greater focus on personal financial protection. As healthcare expenses continue to increase, demand for supplementary health and accident coverage is expected to remain resilient over the coming years.

Claims Inflation Remains a Key Challenge

One of the most significant trends affecting the market is the steady rise in claims costs.

Average daily insurance claims increased from RM13.4 million in 2022 to RM15.1 million in 2023, reflecting higher claim frequencies and increased repair and replacement costs. Industry projections suggest claims expenses will continue to rise throughout the forecast period.

For insurers, maintaining profitability will require careful underwriting discipline, pricing adjustments, and effective risk management strategies.

Looking Ahead

Malaysia’s general insurance market is entering a period of sustained growth, supported by improving economic conditions and increasing demand for protection across both personal and commercial lines.

As insurers adapt to changing risk landscapes, climate challenges, inflationary pressures, and evolving customer expectations, the industry’s ability to innovate and deliver tailored risk solutions will play a critical role in shaping long-term market performance.

For insurers, reinsurers, and risk professionals, the years ahead present significant opportunities to support resilience, expand coverage, and strengthen protection across Malaysia’s growing economy.